Top 5 Social Apps Performance on Android in Nigeria Q4 2023

In Q4 2023, the performance of the top 5 social apps on the Android platform in Nigeria showcased interesting trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, highlights the key metrics for Facebook Lite, TikTok, TikTok Lite - Save Data, Instagram Lite, and Instagram.

Facebook Lite maintained a consistent download rate with a significant increase towards the end of the quarter. Weekly downloads surged from 163K in late September to approximately 317K by the end of December. Active users showed a slight fluctuation, peaking at around 5.6M in early December before a minor dip to 5.4M by the end of the quarter.

TikTok experienced a steady revenue stream, peaking at $13K in the final week of December. Downloads fluctuated throughout the quarter, starting at 100K in late September and reaching 164K by the end of December. Active user numbers remained stable, averaging around 1.6M throughout the quarter.

TikTok Lite - Save Data showed a consistent download pattern with notable spikes in October and December, reaching up to 142K downloads. Active users steadily increased, peaking at approximately 3.5M in December.

Instagram Lite saw a gradual increase in downloads, starting at 71K in late September and peaking at 90K in mid-December. Active users grew steadily, reaching over 2M by the end of December.

Instagram maintained a moderate weekly revenue, peaking at $1.5K in late September and stabilizing around $760 by the end of December. Downloads showed an upward trend, culminating in approximately 89K by the end of the quarter. Active users fluctuated slightly, averaging around 5.6M throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.